Adobe -
30 Years of Acrobat
Commercial
2023
Since 1993, from photocopiers to beanie babies; from smartphones to our new AI overlords. There is one friend that's been with us all the way.
You guessed it! Pdfs.
Here's our latest spot for Adobe Acrobat, celebrating 30 years of our fave file format.
GIFing like it’s 1993.
From beanie babies to rupies, we had a ton of fun replicating the extravagant aesthetic of the Internet of yore.
Credits -
Client: Adobe
Directed by Giant Ant
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Creative Director: Eric Pautz
Senior Producer: Cory Philpott
Producer: Kaely Blanche
Creative Direction: Eric Pautz
Design Lead: Lou Papa
Animation Direction: Shawn Hight
Illustration: Eric Pautz, Lou Papa, Rafael Mayani, Sophia Oullette
2D Animation: Shawn Hight, Duncan Patterson, Diego Maclean, Conor Whelan, Alex Murphy
3D Animation: Chris Moberg, Matt James, Shawn Hight
Music & Sound Design: Playdate