Airbnb -
Discrimination
Educational Series
2020
We worked with Airbnb on two spots outlining what discrimination looks like on their platform, and what they're doing to combat it.
Discrimination on Airbnb
Before Airbnb makes steps to stop discrimination, it’s important to understand what it looks like.
This spot takes a closer look at the ways in which hosts and guests might avoid one another on Airbnb because of biases—either conscious or unconscious.
Measuring Discrimination
Discrimination is about perception. This spot talks about how Airbnb is taking measures to understand the perceptions we have of one another, and what effect that has on how people interact on the platform—and, ultimately, how they can take action as a platform to ensure they’re creating a space where everyone can belong.
Credits -
Client: Airbnb
Directed by Giant Ant
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Producer: Melissa Buisán
Creative Direction: Jay Grandin
Art Direction: Eric Pautz
Animation Direction: Conor Whelan
DISCRIMINATION ON AIRBNB
Illustration: Eric Pautz, Genice Chan, Rafael Mayani, Hugo Baurens, Esther Cheung
Cel Animation: Conor Whelan, Sitji Chou, Esther Cheung, Johannes Fast, Fabio Valesini, Richard Plata, Leonard Bismuth, Ben Ommundson
2D Animation: Noah Bavonese, Matt James
Additional Cleanup: Genice Chan, Hugo Baurens
Compositing: Conor Whelan, Noah Bavonese
VO Talent: Andi Gibson
Music & Sound Design: Playdate
MEASURING DISCRIMINATION
Concept Dev: Jay Grandin, Conor Whelan, Eric Pautz
Script: Jay Grandin and Airbnb
Storyboard: Conor Whelan, Eric Pautz
Illustration: Eric Pautz, Genice Chan, Rafael Mayani, Hugo Baurens, Esther Cheung
Cel Animation: Conor Whelan, Esther Cheung, Hugo Baurens, Johannes Fast, Fabio Valesini, Diego Maclean, Sitji Chou, Genice Chan, Ben Ommundson
2D Animation: Noah Bavonese, Conor Whelan
Compositing: Conor Whelan, Noah Bavonese, Eric Pautz
VO Talent: Gigi Saul Guerrero
Music & Sound Design: Playdate