CNN -
Colorscope: Pink

Online Spot
2018

We love CNN's Colorscope series, and were very excited to be asked to contribute. Here is everything you ever wanted to know about pink, but were afraid to ask.

See the other colours here: cnn.com/colorscope

 
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CNN17_01_Colorscope_s030A_Pink_Petals.jpg
 
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CNN17_01_Colorscope_s120D_Pink_Woman.jpg
 
CNN17_01_Colorscope_s090_Pink_Lens.jpg

 

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Illustration Development

Before locking in the look, we explored several other styles that were less ethereal and more rigid.

We settled where we did because we wanted to create something soft and gauzy that felt like a dream—as though you could reach out and try to grab it, but your hand might float right through.

 
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Credits -

Client: CNN
Directed by Giant Ant

Creative Direction: Jay Grandin
Producer: Liam Hogan
Storyboard: Conor Whelan, Jay Grandin, Marion Bordeyne, Eric Pautz
Art Direction: Eric Pautz
Illustration & Visual Development: Eric Pautz, Marion Bordeyne, Conor Whelan, Shawn Hight, Sitji Chou, Whitney Lam

Animation Direction: Conor Whelan
Animation: Conor Whelan, Shawn Hight, Chris Anderson, Henrique Barone, Matt James, Taylor Peters, Whitney Lam
Compositing: Conor Whelan, Eric Pautz, Shawn Hight
Sound Design: Bryan Stone