Coca-Cola -
TSQ
Times Square Content
2019-2024
Several years, a 70 foot billboard and a whole lot of fizz.
From 2019-2024 we worked directly with Coca-Cola to develop content for their seventy foot Times Square board, promoting new product launches, celebrating special days, events and seasons, and generally sparking joy.
With dozens and dozens of spots live to date, the challenge has been to work within the bookends of the iconic brand to create content that will stand out in a sea of flashing lights… while not making anyone seasick in the process.
A big bag of tricks
We’ve had the opportunity to play with all of the tools, deploying a mix of traditional animation, motion graphics, playful 3D and photo-realistic product imagery.
Making the logo bigger has never had such impact.
Our producer Melissa’s parents finally understand what she does for a living, but only kind of.
