Duolingo
A Beautiful Partnership
Ongoing
2022-2025
We’re in our 4th year of working with Duolingo (codename: Dingobingo), on a wide range of bits, bobs, spots & promos. We’ve helped them explore, we’ve worked as an extension of their team, and we’ve written and directed spots. An absolute joy? Mais oui!
Pop music, at last!
You probably know that you can learn music on Duolingo, but do you know that you can learn Rihanna on Duolingo? The answer is si, and we crafted this story to tell you all about it.
The mega music & math launch…
We helped with a music and math launch spot for their annual Duocon conference.
When they launched the family plan…
We helped with that, too.
An adventure to launch Adventures.
When Duo launched Adventures, a brand new game-like component to the language learning path, we built a snappy little promo. The spot toggles between cinematic “real world” scenarios, where knowing what to say would be useful, and the game view where users can practice what to say.
We were even there when they launched the new path…
… and, as committed Duo users, we love it.
Credits -
Client: Duolingo
Directed by Giant Ant
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Head of Design: Rafael Mayani
Head of 2D: Conor Whelan
Head of Character Animation: Sitji Chou
Producers: Melissa Buisán, Teresa Toews
Design: Rafael Mayani, Sophia Ouellette, Lou Papa
Animation: Sitji Chou, Conor Whelan, Ben Ommundson, Taylor Yontz, Lucia Alonso, Duncan Patterson, Diego MacLean, Alex Murphy, Chris Anderson, Shawn Hight
Audio: Proper Sounds, Ambrose Yu