Gusto -
Spiky Robots

Commercial
2022

The second of two spots with our newest, bestest pals at Gusto.

The brief was to show how teams of all sizes use Gusto’s support as they do incredible things. We designed a magical little world inside the Gusto ‘O’, with buttery whizzes and whooshes from one scene to the next.

The 2D doodles behind the 3D noodles…

… of which there were oodles.

GUSTO
Creative Producer: Michelle Leen
Creative Director: Micah Panama
Design Director: Dan Reid
Copy Director: Ellen Ennes
Lead Brand Illustrator: Amanda Oritz

GIANT ANT
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Producer: Kaely Blanche
Creative Direction: Jay Grandin, Eric Pautz
Art Direction: Eric Pautz
Animation & Technical Direction: Matt James

Storyboard & Concept Development: Jay Grandin, Eric Pautz, Rafael Mayani
Design: Jay Grandin, Eric Pautz
Character Design: Lou Papa
Layout: Shawn Hight, Matt James, Duncan Patterson, Steve Savalle,
Enviroment modelling: Fabricio Campos , Eric Pautz, Matt James, Duncan Patterson, Shawn Hight, Will Brown, Eduardo Araujo, Thiago de Sul, Steve Savalle
Character modelling: Leo Rezende, Michael DuPree, Bruno Cornelsen, Eric Pautz, Eduardo Araujo
2D Reference Character Animation: Sitji Chou
Character Rigging & Animation: Twisted Mountain Animation
Texturing: Matt James, Eric Pautz, Sohia Ouelette, Lou Papa, Duncan Patterson, Will Brown, Steve Savalle
Lighting: Matt James, Duncan Patterson, Will Brown
Compositing: Eric Pautz, Matt James, Duncan Patterson

Music & Sound Design: Playdate
VO Artist: Matt Ellis