Mountain Dew -
Flavors
Commercial Series
2023
We joined up with Motive agency and our friends at Mountain Dew to shred space gnar, bust some watermelons, and get fast and loose with all kinds of other badassery in celebration the many flavours of Dew.
Major Melon.
You’ve heard of him. He’s a Major of some unspecified battalion, he’s a melon, and he’s the proud spokefruit of this epic flavour (which contains 0% melon).
Pitch Black.
We're celebrating the nuanced flavour profiles of Mountain Dew Pitch Black. Notes of space dust with a citrus punch.
Running.
Flavor 360.
Animation Process
3d? 2d? Exactly. To achieve the continuous camera movements in this spot, we had to use a mixed approach, a D cocktail, that involved cel animation, painted backgrounds and projected 3d environments.
Credits -
Client: Mountain Dew
Agency: Motive
Directed by Giant Ant
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Creative Director: Eric Pautz
Head of Design: Rafael Mayani
Head of Character Animation: Sitji Chou
Head of 2D Animation: Conor Whelan
Head of 3D: Matt James
Producers: Cory Philpott, Melissa Buisán, Kaely Blanche
Music & Sound Design: Animal
Major Melon
Creative Direction: Sitji Chou
Storyboard & Concept Dev: Sitji Chou
Art Direction: Lou Papa
Animation Direction: Fabio Valesini
Illustration: Lou Papa, Diego Freyre, Eric Pautz
Cel Animation: Fabio Valesini, Josh Parker, Joan Chung, Ben Ommundson, Conor Whelan
Clean Up Animation: Margarita Rojas, Fernanda Ribeiro
2D Animation & Compositing: Fabio Valesini, Josh Parker, Matthew James, Shawn Hight
3D Animation: Matthew James, Shawn Hight
Running
Creative Direction: Conor Whelan
Storyboard: Conor Whelan
Art Direction: Rafael Mayani
Animation Direction: Alex Murphy
Design: Sophia Ouellette, Rafael Mayani, Eric Pautz, Diego Freyre, Sitji Chou, Lou Papa
Cel Animation: Josh Parker, Louis Roba, Sitji Chou, Fabio Valesini, Esther Cheung
2D Animation & Compositing: Conor Whelan, Alex Murphy, Chris Anderson, Duncan Patterson
3D Animation: Shawn Hight
Pitch Black
Creative Direction: Rafael Mayani
Storyboard & Concept Dev: Conor Whelan, Duncan Patterson
Art Direction: Rafael Mayani
Animation Direction: Duncan Patterson
Illustration: Lou Papa, Rafael Mayani, Sophia Ouellette
Cel Animation: Chris Anderson, Ben Ommundson
Clean Up Animation: Lennon Valinhas, Fernanda Ribeiro
2D Animation & Compositing: Duncan Patterson, Conor Whelan
3D Animation: Duncan Patterson, Matthew James
Flavour 360
Creative Direction: Eric Pautz
Storyboard: Esther Cheung, Diego Maclean
Art Direction: Rafael Mayani
Character Animation Direction: Esther Cheung
Design: Esther Cheung, Sitji Chou, Eric Pautz, Lou Papa, Rafael Mayani
Cel Animation: Esther Cheung, Ben Ommundson, Khylin Woodrow, Joan Chung
Clean Up Animation: Fernanda Ribeiro, Joan Chung
2D Animation & Compositing: Duncan Patterson, Diego Maclean
3D Animation: Shawn Hight, Duncan Patterson, Diego Maclean