Noom - YoYo
Commercial
2022
Did you know that Noom is Moon backwards? Whoa…
Well anyway, we were over the moon working with Noom, with lots of room to just have fun with it while playing with a mix of techniques.
Credits -
Client: Noom
Directed by Giant Ant
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Producer: Melissa Buisán
Creative & Art Direction: Rafael Mayani
Illustration: Rafael Mayani
Storyboard: Rafael Mayani
Animation Direction: Matt James
Character Animation Lead: Esther Cheung
Character Animation: Ben Ommundsom, Fabio Valesini, Sitji Chou, Khylin Woodrow
3D Modelling: Taylor Yontz, WIll Brown, Matt James, Matt Lupo
3D Animation: Taylor Yontz, WIll Brown
Light, Render, Compositing: Matt James
Music & Sound Design: Playdate