Powerade -
It Takes More

Social Spots
2023

Nobody takes their traditions seriously quite like US college football fans. We paired these wacky habits with good old fashioned, bone-crunching motion graphics, mixing 2D, 3D and all the glow & chromatic aberration we could muster.

UCLA—

ASU—

Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Head of 2D: Conor Whelan
Head of 3D: Matthew James


Producer: Melissa Buisan
Creative Direction: Conor Whelan
Storyboard & Concept Dev: Conor Whelan, Lou Papa, João Lavieri,
Eric Pautz
Art Direction: Lou Papa
Animation Direction: Shawn Hight
Design: Lou Papa, João Lavieri, Eric Pautz

2D Animation: Shawn Hight, Alex Murphy, Conor Whelan, Jon Riedell
3D Animation: Jane Guan, Duncan Patterson, Shawn Hight
Compositing: Shawn Hight, Alex Murphy, Conor Whelan, Jon Riedell, Duncan Patterson

Sound Design + Mix: Playdate Audio