Rover -
To My Hooman
Campaign
2023
Sometimes a very special brief comes along. This is one of those briefs. Little Hands of Stone invited us into their weird world to give a face to their sweet, sweet songs from pet to hooman. We answered the call with weird art to match… and so many dog butts.
Meet the cast—
Squishy Lap!
Alongside the :90 anthem, we made a series of :15s and :06s, each jam packed with the same amount of cute dog butts… or, in this case, cat butts.
Smell of Home!
Happy Mood!
Sample Sniffs!
We forgot to mention human butts… we also animated some human butts.
Party!
Anytime!
Yummy Time!
A beginner’s hand.
We had the fun challenge of learning how to do a great job of doing a bad job. We wanted the improvisational quality of a dog’s mind — or at least how we imagine one.
We knew we’d found it when we landed on this lil guy, who became affectionately known as Rooster (formerly Butt Dog).
Credits -
Client: Rover
Agency: Little Hands of Stone
Directed by Giant Ant
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Head of 2D Design: Rafael Mayani
Head of Character Animation: Sitji Chou
Producer: Melissa Buisan
Creative Direction: Jay Grandin
Art Direction: Rafael Mayani
Animation Direction: Sitji Chou
Concept Art: Sitji Chou, Rafael Mayani, Esther Cheung, Lou Papa, Diego Maclean, Eric Pautz, Fabio Valesini, Cesar St. Martin, Ben Ommundson
Storyboards: Sitji Chou, Esther Cheung, Ben Ommundson
Illustration: Lou Papa, Rafael Mayani, Sitji Chou, Ben Ommundson
Animation: Sitji Chou, Esther Cheung, Ben Ommundson
Additional clean-up: Sophia Ouellette
2D Animation: Conor Whelan, Alex Murphy, Diego Maclean
Audio: Eric Johnson/Quiet Coyote
Original Music/Composer: Rob Scherzer
Vocals: Maxwell Scherzer