Slack -
Traffic

Commercial
2016

Slack, the amazing team communication tool, brought us in to add a 3rd to their Amazing Teams series. With a brief to make a spot about “non-humans creating something amazing", we dreamt up a blobby world of kooky characters doing their best to avoid the perils of traffic.

A 2D previz pass.

Wanting to maximize our timeline, and strengths, we produced a loose 2D acting pass of the entire spot before moving into 3D animation. It was a great way for us to workshop timing.

Producer: Liam Hogan
Creative Direction: Jay Grandin
Story Development: Jay Grandin, Rafael Mayani, Conor Whelan, Henrique Barone, Liam Hogan
Art Direction: Rafael Mayani
Storyboard: Rafael Mayani
Design: Rafael Mayani, Nicholas Ferreira, Matt James, Jay Grandin
Character Design: Emmanuelle Leleu
Character Modelling: Julien Hazebroucq
3D Texture & Lighting Pre-Viz: Julien Hazebroucq 
3D Modelling & Pre-Viz Animation: Nicholas Ferreira, Matt James
2D Character Pre-Viz Animation: Conor Whelan, Henrique Barone
2D Animation: Jay Grandin

3D Animation & Production with The Sequence Group
Creative Director: Ian Kirby
Executive Producer: Dan Sioui
Animation Lead: Anne Jans
Animation: Enrico Westley, Roman Bajevs
3D Lead: Daniel Smith
Character Modelling & Shading: Dmitry Vinnik
Rigging: Steve Twist
Compositing Lead: Jacob Owens
Compositing: Mark Stuckert, Eric Wada, Christian Whiticar
Additional Design: Andrew West
Music & Sound Design: Antfood