Spotify -
Pride Stories
Series
2017
We're honoured to have worked with Spotify to commemorate Pride Month. This series
highlights some of the most important milestones in the LGBTQ movement, from the Reagan Era to Gavin Grimm. Taking cues from their chosen illustration aesthetic, we teamed up and hunkered down to create these fun and informative videos that will live within their curated Pride Playlists. We're super #proud of these little pieces and encourage you to share the message!
Silence = Death
The story of the beginnings of the HIV/AIDS crisis.
5-4
The story of the historic vote to allow gay marriage.
Bathroom Bans
A story of trans rights.
Brothers from other mothers.
Or sisters from other misters. Or… whatever rhymes with siblings.
Our challenge was to create a cohesive series in a challenged timeline. We took an “artists series” approach, assigning an art director and animation director to each spot. We gave each team a set of rules that would allow the spots to have their own voice, while holding together as a group .
Credits -
Client: Spotify
Directed by Giant Ant
Head of Production: Teresa Toews
Creative Direction: Jay Grandin
Producer: Cory Philpott
SILENCE = DEATH
Art Direction & Illustration: Rafael Mayani
Animation Direction: Conor Whelan
Animation: Conor Whelan, Taylor Peters, Junyi Xiao, Jay Grandin, Matt James, Anne-Lou Graoww
5-4
Art Direction & Illustration: Eric Pautz
Animation Direction: Henrique Barone
Animation: Henrique Barone, Shawn Hight, Salvador Padilla, Nicholas Ferreira, Hammadi Faouzi, Jay Grandin
BATHROOM BANS
Art Direction & Illustration: Marion Bordeyne
Animation Direction: Sitji Chou
Animation: Sitji Chou, Diego MacLean, Anne-Lou Graoww