Strava -
Local Legends

Feature Launch
2020

Strava, the social network for athletes, brought us in to help launch a new way to compete for their coveted Segments. Local Legends rewards repetition, rather than raw speed, opening up the opportunity for the rest of us to compete.

 
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Testing, Testing -

 
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Put some pants on, David.

The original concept for the spot was to depict marble statues of god-like athletes in the apparel of their sport.

For a few reasons, we made a mid-project pivot, leaving David’s no pants dance for another time.

 
 
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Credits -

Client: Strava
Directed by Giant Ant

Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Producer: Melissa Buisan
Creative Direction: Jay Grandin, Eric Pautz
Art Direction: Eric Pautz
Storyboard & Treatment: Eric Pautz, Jay Grandin

3D Modelling: Eric Pautz, Will Brown, Matt James, Shawn Hight
3D Animation: Will Brown, Matt James, Shawn Hight
Lighting & Shading: Will Brown, Matt James, Shawn Hight
2D Animation: Shawn Hight, Jay Grandin, Matt James
Compositing: Eric Pautz, Matt James
Cloth Simulations & Render: The Sequence Group
Music & Sound Design: Ambrose Yu