Strava -
Year In Sport

Customizable Video
2018

We were very, very excited when Stink Studios brought us in to 2018’s #yearinsport project for Strava. We created 20 code-driven, customizable scenes designed to be remixed to best express each specific Strava user's data in a 75 second year-end film. Over 2 million unique films were created.

 
STI18_01_Effort2.jpg
STI18_01_AverageDistance2b.jpg
 
2018-11-01-1.gif
 
STI18_01_ActiveTime3.jpg
STI18_01_Hilliest_2A.jpg
MostActive_02.gif

Making it move with code.

The most interesting challenge was to create scenes that responded to data at a moment’s notice—not just the text, but the imagery, too.

We prepped files for RITA, using code-driven animation as much as possible to give each member a sweet, truly custom animation.

09_BiggestGroup.gif
 
Hilliest_new.gif
Commutes.gif
STI18_01_Ending_Time1.jpg
 

Credits -

Client: Strava
Agency: Stink
Directed by Giant Ant

Producer: Teresa Toews, Jay Grandin
Creative Direction: Jay Grandin
Art Direction: Rafael Mayani
Storyboard: Jay Grandin, Rafael Mayani, Jorge R Canedo E
Design: Rafael Mayani, Jorge R Canedo E, Jay Grandin

Additional Storyboard & Design: Taylor Peters, Shawn Hight
Animation Direction: Jorge R Canedo E
Animation: Jorge R Canedo E, Taylor Peters, Shawn Hight, Jay Grandin
Sound Design & Original Music: CypherAudio