Truth -
Kingdom Of Stress
PSA Campaign
2023
Working with our friends at Mojo Supermarket, we developed a series of PSA’s for TRUTH—reminding viewers to put down the vape or risk an encounter with an evil Vapebot and a three-headed dragon. An epic pair of faux game trailers felt like the perfect approach for its premiere at The Game Awards.
Watch Stress City HERE.
Dragon heads aplenty.
What’s exactly 3x as stressful as a vape dragon with one head? You guessed it… a vape dragon with THREE heads!
An epic saga told two ways.
With awesome retro video game cartridges to boot!
Watch the other spot HERE.
Our quest to the
final look.
No potions required here. Just quill pens to paper.
Credits -
Client: Truth
Agency: Mojo Supermarket
Directed by Giant Ant
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Creative Director: Eric Pautz
Head of Design: Rafael Mayani
Head of Character Animation: Sitji Chou
Head of 2D Animation: Conor Whelan
Senior Producer: Cory Philpott
Producer: Melissa Buisan
Creative Direction: Eric Pautz
Art Direction: Rafael Mayani
Animation Direction: Conor Whelan
Design: Lou Papa, Rafael Mayani, Eric Pautz, Sophia Ouellette
Cel Animation: Sitji Chou, Khylin Woodrow, Louis Roba
3D Animation: Jon Riedell
Compositing: Conor Whelan
Music: Marmoset
Sound Design: John Poon