TVFCU-
Opening Day

Commercial
2025

For the second year in a row, we worked with Tennessee Valley Federal Credit Union to lob a cute bomb into the Super Bowl broadcast. Amidst of the spectacle of blinking lights and full volume sportsing, the spot was designed as a breath of fresh air—a palette cleanser between adrenaline pork rinds.

Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Head of Design: Rafael Mayani
Head of Character Animation: Sitji Chou
Head of 2D Animation: Conor Whelan

Producer: Kaely Blanche
Creative Direction: Jay Grandin
Storyboards & Animatic: Rafael Mayani, Sitji Chou

Art Direction: Lou Papa
Illustration: Lou Papa, Sophia Ouellette
Cel Animation Direction: Louis Roba
Cel Animation: Louis Roba, Fabio Valisini, Marion Meneses, Ben Ommundson,
Additional Clean Up Animation: Saki Tanaka
Compositing Lead: Alex Murphy
Compositing: Alex Murphy, Arm Sattavorn, Conor Whelan
Music & Sound Design: Playdate