Slack -
Global Brand Campaign
Broadcast, Digital & Print
2019-2020
Print ads, banner ads, billboard ads, online ads, broadcast spots!
After our opener for the Slack Frontiers conference caught the imagination of Slack’s leadership, we embarked on a one-year brand campaign journey, designing and producing 1000s of assets for any venue one would imagine, from Japanese newspapers to UK tube stations.
Throughout the campaign, we found ourselves jumping between working with R/GA’s San Fransisco office, and directly with Slack’s Design and Brand teams.
So many :15 spots -
Context
Everything in its right place, with all of the context in plain view.
Answers
Need them? Get them. Slack will help.
Find Everything
People, files, the information you need… it’s all there.
Never CC
Just don’t!
Conversations 会話
Have them in English, or in any of the 8 languages we localized these spots into… like Japanese, for example.
S&P 500
Did you know that companies which use Slack, on average, out-perform the S&P 500?
Organize
What if your email was organized into channels by topic? It wouldn’t be email at all.
Out of home -
Billboards everywhere!
We shipped files in the quadruple digits, bringing rolling balls to the entire world as static and digital out of home placements.
Nostalgia Balls
We spent some time noodling how else we could have fun with shapes. Pong? Tetris? DVD screen savers?
See more work for Slack -
Slack
Frontiers Intro
Slack
Traffic
Slack
Work, Simplified
Slack
Email Vs Slack